About Us

At DAFDL, we make discovering India’s best direct-to-consumer (D2C) brands simple, fun, and inspiring.

From fashion and beauty to home, lifestyle, and beyond — we bring together India’s fastest-growing D2C labels in one place. Whether you’re searching for a new brand to try, comparing options, or building your personal wishlist, DAFDL is designed to be your go-to discovery engine.

Our mission is to connect consumers with authentic Indian brands while helping emerging labels reach the right audience. We don’t sell products ourselves — instead, we help you find and explore them directly from the brand’s own website.

Join us in shaping the future of shopping in India, one discovery at a time.