Rey & I

Men’s swimwear wasn’t working for us. So we decided to create a product and experience that did.

Our wish list wasn't big. We just wanted clothes that fit, felt and looked great.

We created Rey&I to make the perfect swim short for men. Comfortable, fitted and very classy. We are a modern lifestyle brand from India that emphasizes versatility while making you look good.

Each piece in the range is crafted for ease with clean-cut silhouettes and soft fabrics to create a minimalist aesthetic, perfect for relaxing.

Fast fashion brands prioritize low costs. That’s why we see ubiquity in swimwear design, because it is very cheap to make a million shorts with the same flamingo print. At the other end is luxury retail, whose prices are permanently out of reach of most consumers.

Recognizing this gap in the market, we have created a tailored swim short at an affordable price. Our signature straight line design is truly unique and will give you effortless style if worn on its own or paired. Each colour has been carefully chosen to distance ourselves from the neon crowd. Each print, whether it be street inspired or an artist’s imagination, will give you the satisfaction of owning the perfect poolside compliment.